Advertisement in Google search engine uses sponsored links and, aside from SEO, it is one of the most popular methods of web advertising – it gives results quickly, it has a wide reach, it is effective and it can precisely set the ad targeting criteria.
We conduct successful Adwords Campaigns
Thanks to properly prepared AdWords campaigns we are able to gain attention of the clients as soon as the campaign has started. In case of AdWords campaign we try to precisely set the search engine inquiries that turn on the ad, which geographical location should be encompassed by such ad (shows up for a given region or a city) and what sub-page it directs to.
With a thoroughly prepared campaign we are able to gain a huge web traffic, which in turn means profit – the ad is targeted at desired users who search for services, products and information you offer.
Additionally, the costs of PPC (Pay Per Click) campaigns are only added for clicks on your ads, which means that you only pay for potential clients who have already visited your page.
Our AdWords campaign offer includes every possible actions:
- Research and choice of proper key words – suiting your needs – which generate a valuable traffic that means better conversion;
- Configuring AdWords account and applying Google Analytics tools;
- Research and upgrade of the landing page – your website will fulfill its purpose better;
- Creating the campaign and the adds, starting up the campaign;
- Monitoring of the budget and effectiveness of the campaign;
- Optimizing the campaign and further modifications to increase the effectiveness and decrease the advertising costs
While the campaign runs, we make sure that every element serves its purpose – in PPC campaigns profit and acquiring new clients – not the number of clicks and views – are the main goals. The campaign should return as much investment as possible.
What are the main advantages of AdWords advertisements and how does the PPC model of search engine ad works?
Range – we reach everyone
More than 89% use Google to find websites and companies offering products and services. Consequently, using AdWords means that we reach almost all internet users. In the UK, Google has no competition – if someone searches for your services and products, he will find your company in Google.
Context advertisement – an ad directed at the client
Website ad shows up in advertisement boxes next to the normal search results only for phrases specified by us. The ad is not directed at random people, but only at the clients who are already interested in your offer. Furthermore, complete control over the ad’s content for chosen key words makes it suit the search results better – it is much more precise than in the case of more organic results. The internet user clicks on the result that fulfills the criteria of his inquiry best.
Full budget control
Budget is estimated dynamically – you can change it on a whim. Complete control over daily and monthly budget allows you to quickly modify your expenses and invest only in the most profitable ads. We can see the effects very quickly – first results can be observed after first 24 hours of the campaign run.
Estimating the effectiveness and rich statistics
By connecting the data from Google Analytics with AdWords we can see how clients behave on your page, from the click on the advertisement to buying a product – which group of ads generates the most profit and where are the weakest links on the customer’s browsing path.
Statistics are not just numbers to us – they can tell us a lot about your clients and your website – what should be improved to raise the effectiveness. We do not keep this knowledge to ourselves, we share this information with you and cooperate to make the results even better.
Quick results – a great help for long-term SEO strategy
In the case of AdWords campaigns, our advertisements in search engines are active after 24 hours since campaign start-up. When it comes to long-term SEO activities, you have to wait much longer for the visibility in competitive phrases. Additionally, ad can direct to precisely prepared Landing Pages, which don’t have to be seen in natural search results, but fulfill their purpose expertly.
What are the AdWords restrictions?
There are some restrictions regarding the content of websites and specific markets in which Google prohibits advertising. But the competitiveness of the phrases is the most important requirement.
In the case of less competitive phrases, Google doesn’t show ads or it is possible to show it only for more general phrases – which means less valuable traffic. In such situation, traditional SEO activities are more effective.
When we prepare the AdWords campaign, we should specify a group of phrases which will direct to our ad, which often restricts the ad from natural search results – which can generate traffic from very specific inquiries due to matching page content. More complex phrases cannot be found (or cannot be used) in AdWords because of their low inquiries number and low competitiveness.
Some common questions about Adwords PPC
3. Max CPC that Your competitors are villing to pay for their ads. 3. Quality score – every single phrase (content of the ad and the page it directs to is evaluated) has a quality scorek from 1 to 10. Better ranks puts the ad on higher positions for much lower cost.
All of the above factors are connected and set the click price. When we choose the position of our ad, we also receive the quality rank (which can change and get better if our ad has an appropriate CTR).
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Pay only for potential customers
Full budget control
See and measure effects